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September 2010: Transactis selects FMT in major technology deal that links online behaviour with offline customer insight

Marketing data firm signs distribution agreement to develop innovative e-commerce solutions using FMT's Application Mediation platform.

Customer insight and database marketing firm Transactis has selected FMT's Application Mediation technology as the basis of a new and custom e-commerce solutions suite that enables both real-time data capture and access to offline data - making it easier to link offline insight to online behaviour and take action in real time.

The technology enables Transactis to develop and deploy this capability for clients without having to make disruptive or intrusive changes to their own e-commerce applications and systems. FMT, the Australian based technology firm, have invented the world's first and only Application Mediation platform -which enables companies to make real-time customer management decisions informed by the whole range of information they have on a consumer.

Applying rich customer insight to make real-time changes to an individual's web journey not only enables more targeted and effective online marketing and customer management. The ability to rapidly configure how real-time changes are deployed in relation to an individual's behaviour and identity is a vital element in reducing exposure to fraud and security risks.

Transactis is currently developing the infrastructure, data assets and supporting technology to enable retailers and other companies delivering products and services over the web to better manage their customers while putting mechanisms in place to maximise returns and mitigate losses.

David Steele, Transactis' Chief Executive, commented: "Increasingly companies are aware that they cannot just put customers in silos - online, mail order, shop floor - but need to realise that the consumer sees the business as a complete entity and interacts with it through different channels. FMT's technology allows companies to have the whole picture of each customer while they interact with the consumer in real time - quickly and easily.

"Engaging with FMT, a recognised leader in innovative technologies in other parts of the world, is indicative of our own commitment at Transactis to innovate and improve our clients' ability to turn customer data into actionable insight. Understanding our clients' emerging needs helps us to find solutions that they can then employ to drive their businesses forward.

"Our aim is to place relevant information at the heart of organisations' decision making to enhance the customer experience, business efficiency and profitability. "

Kostas Siourthas, Chief Executive of FMT added: "FMT is committed to driving a very successful partnership with Transactis. We are excited about the value we can create together for the UK market."

About Transactis
Transactis creates insight from customer transactions and enables clients to act and communicate at an individual level. Using its unique data resources, specialist knowledge and innovative technology, Transactis delivers products and services that allow their clients to make better, faster and more informed decisions to generate greater efficiencies, profit and an enhanced experience for their customers. Honours at the 2009 Data Strategy Awards and Retail Week Technology Awards are the latest in a series of industry accolades for helping clients to maximise performance and value from their customer management investment.

For more information, visit www.transactis.co.uk

April 2010: Experian works with FMT Worldwide to further enhance Hunter fraud prevention service

Experian's Hunter service provides Australian clients with greater levels of fraud prevention by integrating additional services like address and driver licence number validation.

Melbourne & Hong Kong - April 2010: Experian®, the global information services company, today announced the deployment of FMT's Octopus™ platform as a component of its hosted Hunter application fraud prevention platform in Australia.

As a result of the partnership with FMT, Experian has integrated additional services such as address and drivers licence number validation into the fraud prevention service. Experian's clients and their customers will benefit from the enhanced level of protection Hunter can deliver in real-time protecting themselves from ever increasing fraud threats.

FMT's patented and award winning e-business software platform, Octopus™, sits in front of any existing application or website and allows clients to deploy numerous custom functions and applications. These applications can be developed and deployed easily using a library of drag and drop rules and may even be extended by the customer.

"Consistent with global trends we have seen a significant growth in fraud rates in Australia and have been working hard to offer a more extensive service to better serve our clients and address the fraud threats they face. FMT's platform was easily and quickly deployed, allowing us to respond even more quickly to a rapidly changing fraud environment. With a history of internationally recognised innovation, FMT is a partner we can work with on bringing new services to market faster" said Paul Vescovi, Managing Director of Experian, Australia and New Zealand.

"FMT is committed to driving a very successful partnership with Experian. We are excited about the value we can create for the market and the contribution that this makes to the fight against fraud" said Kostas Siourthas, CEO of FMT.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.