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Tel: +61 3 9653 9634
Fax: +61 3 9653 9644
www.fmtworldwide.com
IP address geo location fact sheet
Overview Whether fighting Internet fraud or customising a website experience, capturing a user's physical geographical location and associated data (such as domain name and Internet service provider) can help companies determine if a customer is one they want to do business with. Organisations can make a host of decisions simply by knowing where a customer is located. For example, they can limit website data or completely block access if an online customer is from a country known to pose significant threat factors. Or, it can validate a location in which they want to originate new business. The information also can be used to tailor, localise and maximise marketing investments.
About FMT Octopus Because FMT Octopus interoperates with an organisation's preferred geo location services (such as MaxMind and Quova), implementation can take place in just a few minutes. FMT Octopus controls and manages the geo location data strategy by using a single data source or combination of data services across an online application to invoke inline real-time decisions. It can be used for an array of purposes including customised user experiences, improved marketing, fraud prevention, application layer security and legal compliance. In addition to offering IP address geo location integration out of the box, several of the geo location service providers also identify the use of anonymising proxies - something that is a common indicator of fraudulent activity. FMT Octopus installs in a matter of hours and requires no APIs. Third-party vendor services can be immediately turned on - without any or code changes to other applications. The front-end software unobtrusively captures information via a preprocessing filter. Before allowing access to an e-application, it examines all customer data contained in every online request. This information can later be referenced for future transaction decisioning, forensics, analytics and modelling.
FMT Octopus Advantages Detect anonymising proxies. Through anonymising proxy detection, FMT Octopus helps organisations identify fraudsters masking their locations. It dynamically takes action depending upon an organisation's own preset rules and policies. View customer information before they access a Web application. FMT Octopus can view session data before any of it reaches the application. This enables companies to assess risk and make a real-time decision even before the application process begins. Because these data elements are not dependent upon customer input, businesses can automatically store and reference this data to make smarter real-time decisions earlier in the transaction process. Increase trust and confidence. Once a customer has been unobtrusively vetted in real time, companies can increase trust and confidence in offering higher-risk services and products previously deemed too risky. Targeted marketing. FMT Octopus can customise and localise content based upon a user's locale to improve marketing success and profitability. By capturing a wealth of information, the solution dynamically delivers website content designed to increase customer satisfaction, trust and loyalty. Customise user experiences. FMT Octopus non-intrusively captures the location of customers and can use the information to automatically personalise website experiences. Presenting website pages and customised content based on geography enables increased precision with contextual customer interaction. Losses are mitigated and revenues increase. Move toward legal compliance. Observing governmental and regulatory guidelines is critical for businesses bound by restrictions on the sale of their goods and services. By tailoring content and website pages according to jurisdiction, companies can improve customer satisfaction and reduce the likelihood of penalties imposed from lack of compliance. Blocks incoming IP addresses posing threats and maps addresses to reverse DNS and/or IP blacklists. FMT can use a DNS block list rule to compare an IP address against block lists (e.g. spamhaus.org). This enables the detection of "zombie" and other systems that are known to be compromised. Action taken depends upon an organisation's own rules and can run the gamut from redirecting a user to an information/warning page to blocking transactions completely. Captures information between a browser and Web application. FMT Octopus accesses all data passing between the application and a user's browser. With this wealth of current session data, along with captured historical data from past client sessions, businesses can more effectively determine whether or not a transaction should be deemed risky. Exports data to a database. FMT Octopus provides a simple to use rules editor to export a wide array of variables to a named CSV file or insert records directly into a table in an existing database, which can subsequently be used in a data warehouse or case management system for analysis or action. Keeps a history of users' past behavior. FMT Octopus can use a "history recorder" to detect, store and retrieve historical data from each client device. Multiple variables can be captured in real time using a CSV list of variable names. The captured geo location data is a valuable addition to an online customer profile. Provides a user-friendly interface. The software delivers industry-specific out-of-the-box policies and drag-and-drop rules creation. It requires limited IT expertise, with business staff easily able to use it and create changes. Quick deployment and reduced costly and disruptive changes. FMT Octopus installs in hours in most configurations and requires no APIs or code changes. When rule changes are needed, modifications are made without any down time. Read more: |
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