To get the most out of Internet applications, it's critical organisations update and improve them over time. Increasing the functionality and features ensures companies can protect themselves in a timely manner from criminal and lost-revenue losses today and in the future.
Using a front-end wrapper to control and manage Web applications also means businesses can make modifications and enhancements from one console - without requiring code changes to the core application. IT resources can be freed up and change request queues reduced.
Challenge: The benefits associated with end-user device identification for fraud management and marketing analysis are well documented. Companies want to deploy this technology without long change request delays and application repackaging and testing.
Solution: FMT Octopus readily accesses detailed data on each user, including information that identifies repeat users from the same device. It requires no end-user registrations, downloads or installations. In addition, it enables third-party solution providers to implement their own scripts and device tagging applications without requiring changes to application code. This all translates into drastically reduced deployment time and IT resources required.
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Challenge: Online businesses want to introduce risk-based authentication into their applications without modifying the products via code changes.
Solution: FMT Octopus™ prevents fraud by challenging users with additional authentication when they perform high-risk transactions. If a customer performs specified activities (such as paying a large percentage of an account balance to a third-party beneficiary), FMT Octopus challenges the user's action in real time using a built-in two-factor authentication option (SMS, email, mobile phone, etc.). Alternatively, it can redirect to an organisation's existing two-factor methods.
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Challenge: E-commerce organisations require valuable information about the location of their online customers to make effective decisions in real time.
Solution: FMT Octopus™ enables e-businesses to determine from which countries their online customers are logging in. The software interoperates with geo location information vendors to determine which cities and countries users are located. Using this information, FMT Octopus can customise user experiences to enhance marketing, prevent fraud and ensure trade restriction compliance.
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Challenge: E-businesses must constantly verify information through third-party providers. Implementing the services must be quick, and accessing their data sources must be efficient, to mitigate risks and comply with regulatory requirements.
Solution: FMT Octopus™ easily integrates third-party data services, such as credit bureau, geo location and marketing data look-ups, as well as other data verification services. Its vendor-neutral integration platform significantly improves implementation timeframes and provides a single interface to connect, control and manage strategies for external data sources. Out of the box the solution also delivers a wealth of additional capabilities and has the advantage of application layer data visibility to give organisations a competitive advantage that differentiates them in the marketplace.
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Challenge: E-businesses require intelligence on customers mining their sites for data or conducting automated attacks.
Solution: FMT Octopus™ enables organisations to detect automated attempts to access a website. By timing how long users spend filling in forms, and by checking if they come in from the same IP addresses repeatedly without transacting, FMT Octopus determines if competitors or fraudsters are orchestrating automated attacks or attempting to mine a website for data.
Challenge: E-commerce organisations require intelligence relating to several users coming in from a single browser or IP address to prevent criminal activities.
Solution: FMT Octopus™ tracks many users coming in from a single location to help determine if identity theft has occurred. By knowing that one browser or IP address has been used to access a number of different accounts, organisations receive an early fraud warning. FMT Octopus also proves effective when the same device is used to access accounts where billing addresses are different.
Challenge: E-businesses must track one user coming in from many locations to prevent identity sharing.
Solution: FMT Octopus™ easily determines if several users are sharing the same password to access website information. Websites dependent on subscriptions can limit the number of locations accessing each account within a specified timeframe to prevent identity sharing.
Challenge: Businesses conducting online commerce want to contact customers when specific events take place as a security measure.
Solution: FMT Octopus™ can add alerting features to existing applications based on preset criteria. This allows businesses to email or SMS customers when predetermined activities occur for early detection of fraudulent transactions and higher recovery levels from stolen funds.
Challenge: E-commerce organisations want to be alerted to a wide variety of activities to maximise revenue opportunities and minimise risks.
Solution: FMT Octopus™ automatically generates alerts when specified events take place within an application. Myriad alerts - such as when a customer buys a particular product or conducts a high-value transaction - can be instituted via both SMS and email.
Challenge: E-commerce organisations require dynamic advertising capability to increase revenue from customised content.
Solution: FMT Octopus™ enables businesses to alter application outputs and add content of their choice after analysing customers' past buying patterns. For example, this functionality can be used with an organisation's own targeted advertising rules or to send seasonal messages to users as they access a website.
Challenge: Online organisations need to access and maintain blacklists and whitelists for a wide variety of uses, including payment and delivery of products and services and to ensure legitimacy and compliance with legislative requirements.
Solution: FMT Octopus™ works with a wide variety of lists (e.g., OFAC Specially Designated Nationals, Politically Exposed Persons, Banned Company Owners) prior to transaction completion. Its rapid and powerful search capabilities are followed by a probability score that takes into account variables such as nicknames and known aliases. It also enables organisations to maintain blacklists and whitelists for IP addresses, account features, user names, etc., for alternative uses.
Challenge: Online organisations must constantly detect and prevent new e-channel threats as they emerge.
Solution: With FMT Octopus™, businesses can access all e-channel data including browser type, device ID, posted data, language packs and IP address. Using this data directly or forwarding it to third-party analytics products enables organisations to identify and thwart today's and tomorrow's threats.
Challenge: Businesses must measure key performance data for a variety of reasons. Doing this quickly and effectively is the dilemma.
Solution: In addition to measuring individual page response times, FMT Octopus™ highlights performance issues and details submitted data that cause unfavourable situations to occur. In addition, it gives developers tools to locate troublesome application code and provides the root-cause data triggering each specific problem. Database administrators and software developers can use this information to optimise and improve application performance.
Challenge: Many applications are purchased as a packaged solution. Modifications are required, but businesses do not want to directly alter the product or implement code changes.
Solution: FMT Octopus™ can disable or add features to pre-packaged Web products by wrapping around an application. For example, an organisation may wish to add or remove links or perform additional validation. FMT Octopus easily handles customisation without touching the application's code.
Challenge: During testing, e-businesses are often unable to see all of the information moving between customer browsers and applications. Hidden fields may inadvertently be posted back and forth, resulting in security issues and impacting network and application performance.
Solution: FMT Octopus™ inspects all data travelling between browsers and applications during testing - not just the information an application developer selects from the data stream. It quickly and easily exposes all information during testing to help ensure an application complies with security, privacy and performance requirements.
Challenge: Organisations conducting e-commerce require data about their customers' log in details to help foil fraudulent activities. Quickly and easily capturing this information to stop transactions before they conclude is mandatory.
Solution: FMT Octopus™ uses land speed rules and identifies IP addresses to prevent fraud. With triangulation rules that calculate theoretical land speed between two locations over time, organisations can determine if a website user is moving faster than physically possible to detect a likely fraud scenario.
Challenge: Online organisations must access information in real time to reduce fraud and prevent espionage.
Solution: FMT Octopus™ improves security and stops espionage by checking incoming IP addresses against known compromised servers. It performs reverse Domain Name System (DNS) lookups with lists of compromised servers. This helps combat fraud and prevent botnet-driven access to a website.
Challenge: E-commerce organisations constantly battle to capture and access information.
Solution: FMT Octopus'™ database access rules can export information to a database for later use or analysis. These exports are fully user defined and can be easily altered and extended.
Challenge: Customising the look and feel of a website to affect users' experiences can help increase customer acquisition, retention and loyalty. How can organisations do this with otherwise static applications?
Solution: FMT Octopus™ can automatically change branding elements affecting a static application. This can be driven dynamically from data captured in real time, allowing businesses to alter the look and feel of applications not designed for this purpose.
Challenge: Businesses must write rules based on massive amounts of data. Trolling through mounds of information to constantly make sub-second intelligent decisions is a challenge. Speed and precision in deployment of rules across a variety of data sources and formats is key.
Solution: FMT Octopus is easy to configure and instantly delivers a fully extendable rules engine. Rules are graphically configured as decision trees and can be tested on an integrated test server. Fully version controlled, the solution can accept input from a large number of data sources and formats (including HTTP, SOAP, XML, CSV and mainframe dumps) to make smarter, real-time contextual decisions.